About
🌿 About Safe Care
Bringing Europe’s Finest Beauty Brands to the Middle East
Safe Care is a leading beauty distributor based in Jordan, specializing in the exclusive representation of premium European skincare, cosmetics, and professional beauty brands. We bridge the gap between global excellence and regional demand, introducing high-quality, authentic beauty solutions to consumers and professionals across the Middle East.
Founded with a passion for real, results-driven beauty, Safe Care has grown into a trusted partner for international brands seeking strategic expansion in the region. Our digital-first approach, deep market understanding, and dedication to brand integrity allow us to deliver exceptional experiences—online and offline.
✨ Our Mission
To deliver authentic, high-performance European beauty products to the Middle East while empowering brands with powerful market entry strategies, sustainable growth, and long-term success.
🌍 Our Vision
To become the region’s most reliable and innovative partner for international beauty brands—setting new standards in distribution, digital commerce, and brand building.
💎 Who We Are
Safe Care operates at the intersection of beauty, technology, and modern retail.
We specialize in:
Exclusive brand distribution
E-commerce operations and digital marketing
Content creation and visual identity development
Market expansion strategies across the Middle East
Professional salon and spa partnerships
Premium customer service and order fulfillment
Our team works closely with global beauty houses to preserve their brand DNA while adapting strategies to regional needs and consumer behaviors.
🛍️ Our Portfolio
We proudly represent a curated selection of exceptional European brands, including:
ESTEL – Russia
Professional haircare, hair treatments, and color systems developed for salons and beauty experts.
Physio Natura – Italy
Natural, sensorial, and sustainable skincare formulations built on Italian wellness traditions.
Scandinavian-crafted beauty tools designed with precision, elegance, and modern minimalism.
Each brand we partner with reflects quality, authenticity, and innovation—values at the heart of Safe Care.
🚀 What Sets Us Apart
Digital-First Distribution
Our e-commerce platform, safec.shop, is optimized for high conversions, fast delivery, and seamless customer experience.
Strategic Brand Building
We create localized marketing strategies, influencer collaborations, and premium content designed to elevate each brand in competitive markets.
Fast, Reliable Logistics
From same-day delivery in Jordan to scalable regional shipping, we ensure every order arrives safely and efficiently.
Market Expertise
With deep knowledge of consumer trends and digital behavior in the Middle East, we guide brands through a successful market entry and long-term growth.
Trusted Partnerships
We believe in building sustainable, mutually beneficial relationships with both global suppliers and regional retailers.
📦 Our Commitment to Quality
Every product we distribute is authentic, safe, and professionally vetted.
We partner only with brands that match our standards for:
Clean formulations
Ethical production
Professional performance
Sustainable packaging
High consumer satisfaction
Your skin—and your trust—deserve the best.
📈 Our Growth Promise
As market demand for premium beauty continues to rise, Safe Care is committed to expanding its footprint across the Middle East. Our “plug-and-play” distribution model offers international brands a smooth, low-risk entry with full digital support, localized marketing, and dedicated representation.
🤝 Join Us
Whether you are a global beauty brand seeking exclusive distribution, a retailer looking for premium products, or a professional searching for high-performance skincare and haircare—Safe Care is your trusted partner.
Discover the future of beauty distribution.
Discover Safe Care.